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Felyn Go is a cat food brand launching with a range that keeps growing: dry food, wet food, treats, milk, supplements. Every product carries its own composition, additives and feeding data, and all of it has to stay correct as the range expands.
We built the store on Shopify around structured content rather than hand-written pages. Product information lives in its own content models, so composition and feeding charts stay consistent everywhere they appear.
Categories are tag-driven, storefront filters run on product data, and the megamenu builds itself from the catalogue. Adding a product is adding data, not rebuilding a page.
The brand launched with the full range live and a catalogue that scales by adding data. The theme ships through version control, so every change is reviewable and every deploy is repeatable.
Next up: an Arabic storefront for the same catalogue.
We built iora on a simple promise: treat every brand like our own. Few clients, deep work, and full accountability for the numbers, not just the deliverables.
This space is reserved for our clients' words. Until they land here, we would rather show you the work than invent the praise.
We built iora on a simple promise: treat every brand like our own. Few clients, deep work, and full accountability for the numbers, not just the deliverables.
This space is reserved for our clients' words. Until they land here, we would rather show you the work than invent the praise.
